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Competitive Business: for CCEA AS Unit 1

Category: A-Level Business Studies

This brand new resource addresses the first of the two Units of the CCEA Specification for AS level Business Studies - Unit 1 (Competitive Business).

Together with its accompanying text Competitive Business, the text covers all the relevant areas of the Specification, with the theory explained in a concise and methodical manner.

Case studies, activities and key terms are included to allow students to prepare effectively for the examination.

The book is illustrated with charts, graphs, tables and other images.

Contents

The following main areas are explored:
1. Forms of business organisation
2. Central purpose of business activity
3. Markets
4. Market forces - Demand and Supply
5. Market structure and the degree of competition
6. Competition and government policy
7. Market research
8. Marketing mix - product and price
9. Marketing mix - promotion and place
10. Market planning and strategy
11. Investment and productivity
12. Quality management
Includes case studies

 ©2008 Colourpoint Books