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GCE Applied Business: External Influences on the Business Enterprise

Category: A-Level Business Studies

See bottom of this page to download sample pages.

This brand new resource addresses one of the most challenging Units of the CCEA Specification for A level Applied Business Studies - AS Unit 3 (External Influences on the Business Enterprise).

It is accompanied by a sister publication to cover the Finance unit.

The text covers all the relevant areas of the Specification, explaining the theory in a clear and methodical manner, and offering examples. Activities and revision questions are included throughout to extend and reinforce learning. Case studies are also incorporated, along with questions, to allow students to apply their learning and prepare effectively for assessment.

The books are illustrated with maps, graphs and other images.

Contents

Chapter 1 - Markets and industrial sectors
Chapter 2 - The Theory of Demand and Supply
Case Study
Chapter 3 - The competitive environment
Case Study
Chapter 4 - Dealing With Competition
Case Study
Chapter 5 - Government influence and Economic Policy
Case Study
Chapter 6 - International Competition
Case Study

Sample Pages

Click here to download a set of sample pages from this book in PDF format.

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